Aug 1, 2024
Jimi Letchford joins Sean and Nathan on the Cult of Recreationalism! Jimi is the President of GoRuck. Before that he worked for CrossFit and served as a Marine. He recounts stories of training Marines and leading soldiers into combat. We talked about all kinds of stuff from Blink-182 vs. Pantera, wrestling at the Naval Academy and how those skills transfer to both CrossFit and Jiu-jitsu, his post-military career, Hero Workouts and the purpose they serve, and of course we finish with some rapid fire questions. Jimi and Sean go way back, make sure to give it a listen and leave us a review!
Chapters
00:00 Introduction and Concert Experiences
05:34 Jimi’s Background: Naval Academy and Marine Corps
25:26 The Marine Corps: Structure and Occupation
27:43 Transitioning from Active Duty to Reserves
30:38 The Early Years of CrossFit: Rapid Growth and Collaboration
36:18 GoRuck: Rucking and Brand Affinity
45:24 The Travis Manion Foundation: Honoring Fallen Heroes
54:34 Introduction and Connection with GoRuck
57:07 Protecting the Culture and Values of GoRuck
01:01:14 The Importance of Relationships and Affinity in Marketing
01:02:59 Preparing for Special Forces and Endurance Activities
01:04:45 The Importance of Faith and Family
01:06:57 The Impact of GoRuck Gear on Different Sports
01:12:20 Rapid Fire Questions
01:17:23 Promoting the CrossFit Games and GoRuck Events
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Follow Jimi Letchford at:
goruck.com
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Intro Music: Stock Media provided by eitanepsteinmusic